The progress

So far based on my research and some of the feedback I have received from the class is greatly helping me to shape an idea for a solution to the problem. I have learned what OOH marketing is and understood what it entails. I have created personas in order to outline my target audience. I […]

The brief

While re-reading the brief over and over again I started to make sense of what a brief really consists of. There was a lot of information in it and it took a lot of reading to break down all the details of a pretty complicated task, which had been boiled down into one single page. […]