Following the completion of each task I had set to myself over 2 months ago, I have finally reached to a solution which I has designed myself. This is my first ever marketing campaign which I took on from brief to designing a solution and I must say I have enjoyed the process. Combining everything […]
The progress
So far based on my research and some of the feedback I have received from the class is greatly helping me to shape an idea for a solution to the problem. I have learned what OOH marketing is and understood what it entails. I have created personas in order to outline my target audience. I […]
The plan
Once the brief had made enough sense to me, I had to come up with a game plan for keeping a record of my progress and also find a way to complete the project. We were all advised to use Dropbox Paper to keep a log of our development and so that is how I […]
The brief
While re-reading the brief over and over again I started to make sense of what a brief really consists of. There was a lot of information in it and it took a lot of reading to break down all the details of a pretty complicated task, which had been boiled down into one single page. […]
I missed the introduction…
After missing the first very important session for this class, I had to quickly understand what I missed and catch up. It slowly became apparent that I had to read through a load of D&AD briefs and pick one to complete throughout the module. What I had missed out on was that the choices were […]
Dragon’s Den
Once we had established that our last idea was not going to happen due to the inevitable veto by Janja, we had to quickly come up with another idea. Unfortunately we could not do it in time for the next session of Design Thinking and we were the only team who could not present anything […]
Ideation
The time had come to meet with the new startup team. We decided to meet at the Southbank Centre as we thought it would be a good place to go since its central and had a lot of interesting places to walk around so that we could contemplate on an idea for our startup. After […]
